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The same philosophy as skincare, Kevin Murphy products are weightlessly designed to deliver performance, strength and longevity. Combining hi-tech scientific knowledge with the best natural ingredients available, Kevin Murphy products provide the tools to recreate high-fashion runway looks in the salon or at-home, while always remaining kind to the environment.

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J. Beverly Hills was created from nature’s purest innovations, found in organically derived botanical compounds. J. Beverly Hills controls and protects it’s brand by developing it’s formulations in-house and manufacturing it’s products at its own state-of-the-art industrial, environmentally, responsible facility.

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Loma hair care products are high-performing with naturally healing organic ingredients and essential oil-based fragrances. Loma pioneered and set the standard for the use of Certified Organic Aloe Vera Gel, the primary base for all their products. Their manufacturing facility is located 9 miles from one of the cleanest water sources in the world.

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Olaplex protects the hair from the process to get a desired color. It also prevents further damage, makes the hair strong, healthier, shinier, and helps mend some previous damage.

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Established in 1980, ALFAPARF MILANO is the brainchild of Roberto Franchina who was determined to bring top-quality, effective, easy-to-use products to salons the world over.
Independent since the very start, we manage the entire production process in complete autonomy. This, together with a solid industry presence and direct one-to-one discussion with our clients, wherever they may be, has allowed us to continue to provide a unique vision of the beauty industry.

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